Helping People use social media to get great jobs.

Joshua Waldman

Joshua Waldman is an author and social media expert.
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Aug 20 2014

Standing Out in a Job Search

Sometimes, there is nothing wrong with defining who you are based on NOT being someone else.

Let me explain.

When I was in high school, I didn’t really stand out. Despite how hard I tried. Grew my hair long, dyed it green. Whatever it was I tried, it didn’t really work. I was still the quiet, unremarkable white kid in the back of the class.

Then, one day the loud speaker announced, “Will Joshua Waldron please come to the principle’s office immediately.”

I turned bright red. The whole class started to chuckle, “this quiet kid got into trouble?”

“But wait”, I futilely tried to explain, “She said ‘Waldron’, I’m Waldman!”

“Never mind that, go to the principals office.”

And so I got my first badge of honor. Which I didn’t really deserve. So I thought.

But I kept explaining that it wasn’t me. There was indeed a Joshua Waldron who got himself into quite a bit of trouble on a weekly basis, and it was NOT me.

Looking back, it was that one silly mix-up and then my defining myself as “not-Waldron” that turned things around for me.

I Am Not This, I Am That

I believe this same principle can be applied in almost any situation based on a principle found in a book called, “Made to Stick“.

It describes the idea of a Meme, an idea-object that is easily grasped by others. The example of, “a pomelo is like a large grapefruit” can be better understood than a lengthy description of the exotic fruit.

By relating to something that others already know about, you can define yourself.

In high school, Waldron was notorious. By defining myself as not-Waldron, I became memorable to many people who I ordinarily wouldn’t have known.

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Aug 13 2014

That’s right, I just used “blog” as a verb, like “google” or “text.” It’s been long enough now that blogging has become an acceptable part of our online experiences. We read blogs, learn something from them, and leave comments almost every day. But there are still so many mistakes people make when they attempt it, if they attempt it. Inconsistent
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You’ve probably already been doing a great job with maximizing your social media presence for leveraging a better job.  After all, we’re part of the social media generation.  But sometimes it’s easy to forget that an important part of effective job searching is making sure you’re being just as industrious offline as you are online. The basics still matter.  Getting
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