Video is the new Black. Right? I mean when you see that “play button” triangle, aren’t you just compelled to push it.
Video is the highest online activity, according to Pew International’s recent report. No wonder we are seeing so many video resume’s these days.
In fact, I did a search for “video resume” on Youtube and got 14,600 results!
Most of them SUCK!
Let’s think about this for a second. If a resume does a horrible job communicating personality, why would you think reading your resume on camera would be any better?
Most video resumes are bland, have no narrative quality, no drama and zero entertainment factor.
The sad part is, all of the tutorials on how to do an online resume want you to read your paper resume, looking at the camera, with a suit and tie in monotone voice.
It’s like we forgot what makes good film interesting; factors like Drama, Narrative, Characters and visual effects. The film industry has it down to a formula, haven’t you noticed that most of the movies that came out last year where all identical? (just kidding, there were actually some really great films this year…but still.)
Why do we think being professional means having no personality?
The following are the top 3 mistakes video resume’s make and what you can do differently.
Video Resume Mistake 1: Read Your Resume to the Camera
This is the most common video resume mistake – boring. Remember in your creative writing class…when they told you, “Show it don’t tell it”?
Video gives you so much opportunity to show and demonstrate who you are. I mean, you may be handsome or pretty and all that, but people want to see and experience when they watch a video. If you wear your suite and begin rattling off your past experiences, don’t expect people to watch longer than 10-20 seconds. HR professionals are busy too.
Anticdote
- Use drama to hook them right away, this one is funny not very professional but full of drama, Ray’s Resume
- Use video testimonials from past bosses or old co-workers for social proof
- Show footage of your old company’s offices, websites or products to visually represent your experiences
- Be creative and find a way to demonstrate what you do well, not just tell them about it. This one is my favorite examples of this Pizza Hut Resume
Video Resume Mistake 2: Ignore Your Personality
Your personality is going to be one of the ONLY things that differentiate you in today’s “employer’s market”. Believe me, there will always be someone more experienced, more educated and more qualified than you. But there will never be another you.
Stare at the camera and rattle on about your education and you’ll be shut down FAST.
Anticdote
- Focus on character development, Ben’s Resume focuses on her personality up front
- How does your video image tie into your brand. Guatam’s Resume is in black & white, remains professional, yet he manages to communicate why he is different from everyone else expertly.
Video Resume Mistake 3: Single Shot
Most video resume’s are single shot single take. Even though most computers these days come with free video editing software, yes, even Windows comes with this stuff these days.
Film is supposed to be visually interesting, so even if you don’t want to use a soundtrack, you should at least use a B-Roll. B-role is when you cut away to another image to create a sense of transition, and more practically to cover up a bad take.
Anticdote
- Film your resume in at least 2 locations and cut between both on the final product
- Don’t be afraid to use headlines and subtitles in the firm to create context and transition
- Vary your costume and setting to create an illusion of the passing of time
Just Do It
Chances are you are not going to get it right the first time. Most people take the easy way out, put on a suite and tie, stare at the camera and read. This is a cop-out. Put some effort into your video presentation.
Your first results may be terrible. But keep trying.
My friend and fellow Social Media Trainer Laura Roeder is fond of saying that if you are comfortable on film, then practice getting better. If you are not comfortable, then practice getting comfortable.
If you are inspired to start your video resume, I’d love to see! Please send me the link in the comments below.
