Yesterday’s CNN Money made the point that smaller businesses are adopting twitter and other social media outlets to find candidates. Why?
First off, recruiters are expensive and posting to job boards cost money.
Second, smaller businesses are looking for creative folks who are willing to share their work portfolio online.
Third, social media interactions help hiring manager figure out who you are. One bad hire for a small business has WAY more consequence than for a large corp.
“It can give you deeper insight into a potential employee,” says David Bowman, Lucrum’s director of marketing. He notes that this more personal approach to hiring can benefit smaller businesses, which often place a premium on finding employees who fit the company culture. “One bad hire for a small company can be a death knell,” he says.
Finally, social media allows small companies to find specialists a lot easier. One company even skipped LinkedIn and went strait to a Drupal users community to find their next hire.
You can read the whole article on CNN Money
